Case Study
Mapping B2B Excellence: How a leading retailer reinvented its business processes
Optimizing B2B operations through process clarity and accountability
For a leading specialized retailer in Portugal, optimizing B2B operations was the next step in its growth journey. To achieve this, the company needed to map every process, define clear ownership, and anticipate risks.
Our approach & impact
Winning led a comprehensive mapping of over 100 B2B processes across nine critical business areas. Our goal was to create a transparent, actionable, and accountable framework to improve decision-making and performance.
We delivered:
- A formal description, ownership assignment, and purpose for each B2B process.
- Clearly defined start and end points for each process (from supplier inputs to customer outputs).
- A comprehensive RACI matrix to clarify roles and responsibilities.
- End-to-end process workflows, including activities, instructions, and checklists.
- A robust risk management framework, outlining risks, internal controls, and contingency plans.
- KPI alignment, identification of pain points, and mapping of internal and external dependencies.
The result? A clearer path to operational excellence and a stronger foundation for sustainable B2B growth.
The Outcome
With every detail documented and visualized, the company achieved:
• Greater ownership and accountability across teams.
• Enhanced risk mitigation and internal control readiness.
• A clear understanding of improvement areas and operational gaps.
• Reliable data to drive future transformation and automation decisions.
What the client says
“I have had the opportunity to work with Winning for a few years now, and they have always demonstrated great ability to meet the needs of their clients. The relationships they establish with us are always guided by proactivity, excellence and the effort to solve all the challenges identified. Winning teams have an above average quality and high standards of professionalism.”
— Client Representative, Retail Sector
Let’s Map What’s Next
Whether you’re optimizing internal processes or preparing for digital transformation, Winning helps you build with clarity. Contact us today, and let’s shape the next step of your business journey.